• A pair of jeans from 1933 had belt loops, but still had the cinch and suspenderbuttons, offering a variety of ways they could be worn. Some owners woretheir jeans with a belt. They cut off the cinch right at the rivet and removed thesuspender buttons, choosing not to wear their Levi’s® jeans with suspenders, likethe older generation. Some Levi’s® brand retailers even kept a big pair of scissorsat the cash desk to cut the cinch off for their customers. The 1933 501® Jean alsofeatured the redesigned “Guarantee Ticket” on the back pocket of the jeans. LeviStrauss & Co. had trademarked the name “Levi’s®” in 1927 because any pair ofdenim pants were being called “Levi’s®” no matter who made them. Instead ofreading, “This is a pair of them”, as seen on the original ticket from 1892, the newticket read “This Is A Pair Of Levi’s®”.Also under the leather patch was a small white cloth label printed with the blueeagle and the letters “NRA”. This was the National Recovery Act logo, whichLS&Co. was allowed to use because the company abided by the labor rules ofPresident Franklin Roosevelt’s National Recovery Administration during theDepression years of the 1930s.

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